What are pay per click search engines?
To a surfer there is very little difference between pay per click search engines and normal search engines.
But to a webmaster there is a huge difference.
Pay per click search engines list search results according to keywords (as selected by the webmaster) and the amount of money the webmaster is prepared to pay for each listing position (known as bidding).
The higher the bid, the higher the listing will appear in the search results.
When a listing is "clicked", the webmaster is charged the "bid" amount for that position, hence the term "pay per click".
For example, the top position (the #1 position) in any search for the keywords "online marketing" might be US$1.50 - if you are targeting those keywords and are prepared to pay US$1.50 for the top position in any search using those keywords, you will only pay that amount when somebody clicks on that listing.
How effective are pay per click search engines?
Pay per click search engines are a very effective means of increasing website traffic.
But...
They may not be the most profitable - as explained by the following example:
You sell products on your website at a profit of one hundred dollars each and on average, one in every one hundred visitors to your website, purchases your product.
If the minimum bid for a reasonable listing position (for your targeted keywords) is one dollar fifty, it is going to cost you one hundred and fifty dollars to get the one hundred visitors necessary to make a sale.
This is a loss of fifty dollars.
While this is a very simple example, it is exactly what happens to most people who try their hand at pay per click search engines. They target high traffic and expensive keywords and loose money in the process...but they do get traffic.
How do you use pay per click search engines effectively?
The Pay Per Click industry is relatively new and there are new Pay Per Click search engines popping up to get a piece of the action. Some are good, some aren't.
Pay Per Click Secrets Revealed will show you the ones that will pay off immediately.
It will also show you how to:
- Find the best keywords for your your site.
- Track your bids and adjust them so you won't be charged more than necessary.
- Choose which Pay Per Click Search Engines give you the best results.
- Write your site description so you'll receive a higher click rate.
Here are a few basic tips that will help you to use pay per click search engines more effectively:
- Research and use lots of relevant keywords
All of the good pay per click search engines will have some sort of keyword research utility.
Use this utility to research at least fifty keywords that are relevant to your website theme.
- Use a well written site description
A badly written site description will not get you many hits, no matter how many keywords you use.
When writing your site description:
- Use a heading which includes a major benefit. In other words, in as few words as possible, explain how your reader will benefit from reading the rest of your site description (and how they will benefit from visiting your website).
- Explain one or two additional benefits in the body of your site description. In as few words as possible explain how your reader will benefit from visiting your website.
Your main goal is to get your reader to click through to your site. So the emphasis must be "what's in it for them?" and not how good your website or product is.
- Make sure you remain profitable
The key to an effective pay per click campaign is to use a lot of keywords and adjust the bid amounts for each so that you remain profitable.
For example, if you use one hundred keywords at a bid amount of ten cents each and each keyword gets one click per day, you will get one hundred visitors for the cost of ten dollars per day.
If you sell products on your website at a profit of one hundred dollars each and on average, one in every one hundred visitors purchases your product.
You will be making a profit of ninety dollars per day.
The secret is to find keywords that are searched for fairly regularly but which do not have a high bid value.
Or...
Sell a product of sufficient value so that you can profitably bid on high traffic high value keywords.
- Use high traffic pay per click search engines
When you first start using pay per click search engines it is best to use those that are well established and generate high volumes of traffic.
Some of the better pay per click search engines include:
|
