What are classified ads?
Classified ads are small adverts no more than three or four lines long. In the offline world these would be placed in the classified sections of magazines or newspapers.
In the online world, these ads are placed in special classified ad sites and sometimes in ezines (this is covered in more detail in Ezine Ads).
Because classified ads are so small, you must get your message across in as few words as possible. This makes it highly unlikely that you will ever make a sale through a classified ad...
So you goal is to get the reader to click a link which takes them to either your autoresponder page or your sales page.
How effective are classified ads?
The results from submitting classified ads to ezines can be very effective.
The results from posting to classified ads websites tend to be quite poor. This is largely due to automatic submission software which can submit thousands of classified ads in a very short space of time.
On some sites, your classified ads will only be on the website for a matter of hours before they are "pushed out" by the submission of new classified ads.
The most effective way to get any traffic from the few classified ads sites that are still visited by "real people" is to advertise an autoresponder series.
To do this you will need an autoresponder which has been loaded with an "educational" series of emails.
You then advertise this educational course by writing and submitting classified ads.
Important - never use your own html form or any of your own web pages when setting up an autoresponder series through classified ads. The search engines will penalize your web site for any link back to your domain from classified ads sites. Links (even the link from your advertisement to your sign up form) from them are classed as spam.
Are there any tips for writing classified ads?
Because you have only a few short lines in which to get your reader to respond, a classified ad must contain:
How do you submit your advertisement to classified ads sites?
Automatic submission programs have diluted the effects of posting to classified ads web sites, so you need to post to hundreds of sites.
Fortunately you only have to post your classified ads once every seven to fourteen days. This leaves you with two options:
- To post manually to thirty or more classified ads websites per day.
- To post automatically using a classified ads submitter
Posting to thirty classified ad sites is going to take you quite a while. So using a classified ad submitter makes a lot of sense as it leaves you free to get on with other forms of marketing.
One of the best classified ad submitters is Classify Pro by Trellian. You can download a free version but it has serious limitations on the number of sites you can post to.
By using the full version of any classified ad submitter you will be able to post your ad to thousands of sites.
But your results are going to depend on how good your classified ad is. A badly written classified ad is not going to get any results, no matter how many sites you submit it to.
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